I’m re-posting a fabulous article by career coach Alexia Vernon, owner of Catalyst in Action, on how to make the most of informational interviewing.  A few tidbits:

Informational Interview Step 1: Scoring Face Time

You explain succinctly and dynamically who you are, what results you have achieved, and why this person should give you the time to discuss existing and anticipated opportunities in the field.

Informational Interview Step 2: Breathe and then Bulldoze Forward

You called your prospect when you said you would. And after a few rounds of phone tag, you have converted the person into an informational interviewee. Most likely you have a couple of weeks to prepare.

It’s important to celebrate this victory, and recognize that a little bit of smart work has paid off.

Informational Interview Step 3: Develop Your Self-Marketing Strategy

Personal branding is the rage right now, and there are oodles of articles, blogs, magazines, and books dedicated to the art of developing and pitching one’s self.

Read the full article with all 10 steps here.